The Sinksenfoor – one of Belgiums biggest and most notorious fair – was held on a brand new location for the first time in more than 15 years in 2015. The city of Antwerp made a big effort to turn this edition into a succes. Shtick was more than happy to be part of it. After winning a pitch against several other pencils and brushed, The Shtick created a smart web-tool – optimised for desktop, tablet and smartphone – that helps you discover the brand new Sinksenfoor.
Beside the regular information about the location and how to get there, an overview of the different events and rides, a custom map of the fairground was created. Using the GPS of your smartphone or tablet, the web-tool would locate you on the map and show you the directions to your favourite rides. On top of that you could create a to-do list in order to prepare your visit.
In 2015, over 30 000 people used the application, generating over 250 000 page views, during the 6 weeks of the fair. Fun fact: mobile was just a little bit higher (57%) than the use on desktop (43%)
Even more heartwarming was the very low bounce rate (only 9%), which means more than 90% of the visitors who landed on the site actually used it.
The Shtick was at it again in 2016 with an updated version of the web-app. The results were even better.
The Shtick was responsible for the concept and design of the web-tool. He even provided every ride and stall at The Sinksenfoor with pictures and descriptions.
For the wicked hardcore-map development, he asked for a helping… eh… pencil point. His friends from UNDEFINED used their magic and joined the ride.
No shit, Sherlock. You're looking for more?
The Shtick has two more projects for you to enjoy. Random, like a number between 1 and 6.