“A tomato is like a woman,” The Shtick once said, “it’s all about the shape and the taste.”

The time to overthink whether to agree with the mission to create a clear brand promise, market position and complete branding for a premium range of Tomabel tomatoes was less than the average Bad Religion song.

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The Shtick came up with Nova and there was a good reason for that: a new star was born. This new specialty high quality local product deserved a premium appearance to meet the expectations.

Before drawing or designing anything, there was a long road ahead, filled with strategic analyses, workshops and brainstorm sessions. The result can be found in a store or supermarket near you.

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The cut-out for the package was inspired by the shape of a tomato slice and customised for the 7 different types of Tomatoes within the Nova range.

Gosh, there's plenty more where that came from.

The Shtick selected two more projects for you to enjoy. Random, like chatroulette, but without a single dick or fanny.


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